Don’t get hung up on your email open rate
One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't...
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B2B Email clients in the UK [Infographic]
Statistics about which email clients people are using to open emails have been around for a few years. Thanks to companies such as Litmus these stats are readily available and most ESP's including...
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Use your brand to create trust in your emails
Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on...
View ArticleDid you get my email yet ?
In the hectic world of a marketing department, how often do you find your self bouncing on Outlook's 'send/receive mail' button waiting for that crucial email someone has just told you they sent ? If...
View ArticleIs your delivery reputation to ISP’s based on engagement ?
This is probably the most discussed topic from the closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that...
View ArticleGetting into the Gmail inbox – tips from Gmail
During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps...
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The importance of a welcome email
At the heart of every good email campaign is good quality data. Data acquisition can be costly and what you do after collecting an email address can define how your brand is perceived. It is often...
View ArticleUpdated – Using a custom domain with Extravision
Using a custom domain for your email marketing has many advantages while still allowing Extravision to handle your incoming messages. Having your own branding in your email domain means that you can...
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Getting to the inbox – Deliverability differences between B2B and B2C
To get an email delivered to an inbox can sometimes be challenging and is often dependent not only on how the data was collected and the content of the email but also the type of email address. In...
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Unsubscribe from mailing list feature in iOS 10
Earlier this month Apple released the latest version of the iPhone operating system, iOS 10. In this release, among other things, they have added a simple way to unsubscribe from emails in the native...
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